Farm 2 Facts tranlates your data into meaningful action

Collect, Analyze and Report on data in 3 simple steps

Empower your market or market organization by working with Farm 2 Facts (F2F), a farmers-market data collection toolkit backed by the University of Wisconsin-Madison.

Whether you know it or not, you’re already collecting data through your usual market activities; let us assist with aggregating, interpreting, and reporting that data. F2F will help you hone your decision-making, communicate with stakeholders, and secure funding. We have a one-on-one relationship with every customer, and we develop our software based on your feedback.

Designed by a team with over 30 years of experience with farmers markets. Tested in seven states. F2F works.

The Farm 2 Facts toolkit is:

  • Affordable – We pride ourselves in offering an economical toolkit for all sizes of markets and market organizations
  • Inclusive – Embrace new communities with over 100 submetrics
  • Customizable – Get the specific data you need with help from UW-Madison faculty, staff, and students
  • Scalable – F2F will grow with you